編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-316-101 | Uber: Changing The Way The World Moves | Moon, Youngme | General management | Innovation and Technology Management( G795111374 ) |
2 | R1803E | Marketing in the Age of Alexa | Dawar, Niraj | Marketing | Innovation and Technology Management( G795111374 ) |
3 | IN1812 | Meta: Facebook''s Pivot to the Metaverse. A Path to Dystopia or Blue Ocean Utopia? | Kim, W. Chan;Mauborgne, Renee;Olenick, Michael | Other | Innovation and Technology Management( G795111374 ) |
4 | R1412X | Second Thoughts About a Strategy Shift (HBR Case Study) | Ofek, Elie;Avery, Jill | Other | Innovation and Technology Management( G795111374 ) |
5 | R1509X | Can Retailers Win Back Shoppers Who Browse then Buy Online? (HBR Case Study) | Teixeira, Thales S.;Gupta, Sunil | Other | Innovation and Technology Management( G795111374 ) |